WIMBLEDON +

WHITE CAN

We made a white can famous and brought Wimbledon to social for Stella Artois.

Wimbledon is an elite Championship, but entry to the grounds is notoriously hard, even if you aren’t required to play tennis. We brought the vibes from SW19 to social with daily reactive content, planned posts, and talent competitions (David Beckham vs. Maria Sharapova, anyone?). The newsroom led to Stella Artois gaining #1 SOV of all sponsors for the full two weeks of the championship. And we kind of memified the Stella Artois white can in the process…