Honest Reviews

We made Guinness fans’ real reviews into a campaign for Camden Town Brewery. (And won a Cannes Lion for it).

Being a new stout in the UK is hard. A certain Irish brand dominates. And we knew that no matter how good we tasted, we would always be second best in the eyes of their fans. So we embraced that. We asked Guinness lovers to give us a go, and tell us their reviews… They didn’t hate us. And we loved that.