IT’S NEVER TOO LATE TO BOOK

We activated holiday mode at the touch of a button for lastminute.com.

Most Brits forget to book their holiday until the weather starts to get warmer, missing out on the savings of booking earlier. When you book your holiday with lastminute.com, you still get mega savings, and the holiday excitement is intensified into a shorter period of time. So we launched a new platform and showed Brits activating their holiday selves in seconds. In a series of spots, OOH and influencer content set on moving buses, in the office, even on the toilet.