THE TASTE THAT TAKES YOU THERE

We brought the shores of Capri a little closer to home for Peroni Nastro Azzurro.

Stile Capri is a new beer targeted at a younger audience, cut with Sicilian lemon and inspired by life on the Italian island of Capri. But most 18-30 year-olds had never heard of Capri, let alone been there. So for the global launch, we showed that with the right attitude, and a Stile Capri, you could enjoy the Italian island’s state of mind wherever you were. We infused the magic of Capri into a full 360 global campaign.